LET'S TAKE AN IN-DEPTH LOOK AT YOUR ONLINE PRESENCE
Updated: Aug 12
This is an article “Let's Take an In-depth look at Your Online Presence” by Marc Primo Warren
How does one build and succeed in establishing an online presence? A huge part of that comes from understanding what works in your digital efforts and measuring your performance. There’s no doubt that knowing how your digital presence fares as compared to the competition and overall playing field can give you more great ideas on how to improve your brand online.
Auditing your online presence does not simply mean reviewing what you can control such as your website, social media accounts, or on-page SEO. It also means looking at some tools that can determine relevant issues, specific items and areas to be reviewed, and coming up with helpful insights that can help improve your digital strategies.
Here are some surefire ways to help you gain a more in-depth perspective of your online presence.
Most digital marketing agencies use tracking tools that can help audit website performance which you can also use for your own online presence analysis. It would be best if you can get your hands on free ones like Google Analytics, Bitly, Piwik, or Open Web Analytics. There are many others you can check out which offer various functions depending on what else you need to measure. But when it comes to your SEO analysis, content, and analytics which are three most important factors in auditing your online presence, GSuite is really all you need.
Reviewing the off-page backlinks you’ve built (Whether natural, manual, or self-created), can help you discover what keywords work in your website and other such metrics for page-level links, domain-level brand features, bounce rate, user traffic and more.
If you are running any marketing or digital campaign, reviewing your objectives, goals, and results can give you a clear insight on how to improve them. Be sure to keep them on-brand and consistent not only with your messaging and values, but with your design and key visual elements as well. Sidekick Digital Online (formerly FlypChart), helps you review the headlines and copies of your campaigns so you can keep everything aligned with your branding and overall goals.
Reading through your online reviews on Yelp or Facebook can also help give you more insights on your online presence performance. You can also get a pulse of what your followers and target audience are thinking when it comes to your particular niche. It’s as easy as determining the percentages of what’s positive, neutral, and negative and pinpointing what needs to be retained, improved, or discarded. Bear in mind that you’re going to have to open your mind about criticisms as they also contribute to how you can improve your online presence. That’s actually better than having no reviews at all because you can at least be sure people are reading your content and visiting your site.
If you don’t get any reviews at all, there’s no need to worry as well. All you have to focus on is building brand recall and adjusting your content to something more appealing to your target audience. You can boost your online efforts further by getting the word out there offline and adapting a word-of-mouth marketing strategy.