OVERCOMING THE CHALLENGES OF CONTENT MANAGEMENT
Updated: Aug 12, 2020
This is an article “Overcoming the Challenges of Content Management” by Marc Primo Warren
Content management is definitely a very big part in creating an online presence. Whatever idea you put out online defines your brand and who you are and is a very big factor in how you can further market yourself or your business. If your content fails to do all of these and give in to the many challenges you may encounter in marketing, then you might as well be wasting time, money, and effort on your strategies.
In the realm of digital marketing, challenges in content management can be quite plenty especially if you don’t know what you are doing. Fortunately, we have come up with a few useful tips that can help you weather the torrent of issues that can plague your online presence creation and achieve success in creating valuable content.
Do away with content clutter
Digitally speaking, your content can land in multiple places within your social media platforms, Google search, or your own library and get lost in the process. The challenge here is how you can manage its posting or at least locate the right content from a volume of many others and properly sort out your file system. This is where the use of metadata and keywords work. By sorting out your keyword bank within a system, you can easily track which documents you need for content management, where related assets are located within the system, and in which directory the file is located.
To make things easier, sort out your files in one storage space that supports multiple formats and can easily be accessible through security features like Google Drive. This single system allows you to host a variety of your documents that you can revise and organize accordingly, while giving you the discretion to give other users access as necessary. Once you have sorted out your drive, you can then remove content clutter and track where they go or who is using them.
Review your metrics
While necessary, professional content management and maintenance can be quite expensive but the promising ROI is always worth it. If you are dealing with minimal content volume, like say for a blog or a few social media accounts, you can easily track your production and your content’s efficiency through tools such as HubSpot, Wix, Squarespace, or WordPress.
These useful online tools can help you edit, test, foster collaboration, and integrate other tools for more convenient content management. Plus, most of these hosting sites also provide online support if ever you encounter challenges beyond your grasp.
Study your figures in how each of your content items are doing in terms of online engagement so you’ll know what works and what doesn’t, or what simply needs to be improved.
Improve your workflow
Successful businesses utilize work flowcharts to achieve specific goals, and so should you when it comes to managing your content. A well-designed workflow supported by the right tech tools, management software, and tracking spreadsheets makes your content production process like a well-oiled machine that allows you to post relevant content on the regular.
Of course, how you sort out your files and assets is a big factor in making all of your workflows effective. Apply naming conventions on your files that can help you differentiate format, give you a date, and category by simply looking at the filename. For basic standards, the usual <date_category_filename> is simple enough to work, then prepare a separate spreadsheet that indicates a matrix of which sites and platforms you are posting content on, what’s their status, their rank in priority, or when you plan to post them. These make for better time-management and help you avoid task confusions.