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  • Marc Primo Warren

AI for SEO: An Indispensable Alliance

This is an article ‘AI for SEO: An indispensable alliance’ by Marc Primo Warren

Resorting to search engine optimization is always tedious if you want to rank high on Google. Aside from ensuring that your content is of high quality with something new to offer audiences, there are several factors you'd still have to consider. From page load times to selecting performing keywords to multimedia elements such as videos, doing efficient SEO is certainly not just anyone's job. These days, you'd even have to rely on artificial intelligence or AI to deliver reliable results.

At least AI-driven SEO tools are a dime a dozen online. However, picking the correct set to streamline your campaigns and effectively boost your ranking may require trial and error. From the mainstream ChatGPT that can deliver mediocre content to fully-equipped content analysis tools such as Alli AI, knowing which AI tools can help you with your marketing efforts is imperative in today's online commerce.

Why AI matters in today's marketing

An extensive HubSpot survey involving over 1,350 marketers gives us a glimpse into the fascinating realm of AI implementation and its impact on current marketing practices. The results shed light on the prevailing trends and strategies embraced by these industry professionals, including how a significant 48% of today'stoday's marketers utilize generative AI as a valuable tool for conducting in-depth research. Needless to say, there's widespread recognition of AI's capability to facilitate data-driven insights and inform decision-making processes within the marketing realm.

Another surprising figure from the survey shows that 45% of marketers leverage generative AI specifically for content creation. AI plays a significant role in enabling marketers to generate high-quality and engaging content at scale, aiding them in meeting the ever-increasing demands of their target audience.

Moreover, when crafting marketing content, a notable majority of 22% of the marketers surveyed said they rely on AI as a catalyst for idea generation. Mainly, marketers find AI tools can stimulate creativity and inspire them to produce more innovative and impactful campaigns.

In essence, these compelling statistics serve as a testament to the vital role that AI assumes within the day-to-day operations of marketers. As the field of SEO continues to evolve and shape the marketing landscape, it becomes increasingly crucial for brands to embrace the potential of AI to remain competitive.

By incorporating AI into their SEO practices, marketers can harness its transformative power to optimize website performance, refine content strategies, and enhance overall online visibility. Integrating AI into SEO is an invaluable tool for staying ahead of the curve and effectively navigating the dynamic and ever-changing digital marketing landscape.

AI SEO that works

AI-powered SEO tools revolutionize how marketers optimize their content and enhance the effectiveness of their marketing campaigns. By harnessing the power of AI and established algorithms, these cutting-edge tools empower marketers to optimize websites and webpages, boosting their organic performance and visibility in search engine results.

Numerous AI SEO tools are available in the market, offering invaluable insights and actionable recommendations to propel your website to the top of search engine result pages (SERPs). Advanced tools such as Jasper, Pro Rank Tracker, or RankIQ can comprehensively analyze your website's performance, produce engaging content, or meticulously identify improvement areas. By leveraging these capabilities, you get tailored solutions that ensure your site achieves optimal rankings and garners the attention it deserves.

An AI content tool, Jasper can produce blog posts, emails across the marketing funnel, and other written marketing materials that are search engine optimized. Of course, you'd still have to feed the AI adequate seed words and specify the voice tone you want to use, among other considerations.

Pro Rank Tracker, on the other hand, offers both on-demand and daily automated updates. And since it has a multilingual function, its global ranking tracking feature allows you to keep tabs on your ranks. Such a feature is helpful, especially if you want real-time updates on how your content is performing in SERPs.

For brands that utilize blogs and want to offer optimized content, RankIQ provides a collection of tools that can develop a blog outline and content briefs in under an hour. Best of all, your previous underperforming posts can be optimized by pinpointing the subjects Google's algorithm might find worth crawling. The tool can also give you tips on what to include in your post to make it more thorough and more likely to appear at the top of search engine results.

Lastly, Alli AI offers its Bulk Onpage Optimization feature, which establishes sitewide optimization guidelines, delivering efficient code alterations down to specific pages. It has a live editor, so you can easily change and optimize your page's text, content, and code. Additionally, its Self-Optimizer for Traffic ROI automatically creates sitewide page titles with real-time focus keyword A/B testing to increase your page's organic traffic.

Is ChatGPT enough to develop engaging content?

This leads us to ChatGPT– the cutting-edge application built on OpenAI's Large Language Model, which has witnessed unprecedented popularity in the past year. Its adoption rate has soared to an astonishing 100 million daily active users being amassed within two months since its launch in November 2022.

Surprisingly, despite this phenomenal advancement, many sales representatives and marketers continue underutilizing generative AI tools' potential. Somehow, the copies these tools can deliver are obviously automated content that lacks human emotion.

Most marketers rely on these tools sporadically, limiting their usage to generate content for various purposes, including crafting persuasive email drafts, refining talking points, formulating compelling ad copy, and even conceptualizing innovative product designs. Safe to say that many have yet to explore the untapped possibilities offered by generative AI altogether. In contrast, more work must be done to simulate real human emotions that can engage specific audiences.

Amidst this backdrop, an area of immense opportunity often goes unnoticed: customer-centricity. By embracing generative AI, organizations can embark on a transformative journey towards becoming more authentic and human with better user experiences, which is what most consumers seek anyway.

When it comes to customer-centricity, generative AI has the ability to level the playing field for smaller enterprises. Organizations can listen to their consumers at scale, gain actionable insights about them, and then engage them to drive growth and profitability with significantly less money, time, and specialized skills than ever before.

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