HOW BLOGGING CAN HELP YOUR BUSINESS GROW IN 2020
Updated: Aug 12
This is an article “How Blogging can Help Your Business Grow in 2020” by Marc Primo Warren
A business can have a difficult time with recall and lead generation without any online presence these days. With the rise of digital marketing, blogging has been an essential tactic to drive online traffic and help a brand rise from obscurity. Much more than what many initially took for a hobby, blogging has evolved into a money-making activity that can build a career or help businesses grow by reaching more people online.
This 2020, when global business experienced major disruptions brought about by the COVID-19 pandemic, blogging certainly secured its place in the list of digital marketing trends that keep companies and individuals in touch with their audiences. In fact, an estimated 31.7 million bloggers in the country are expected to be recorded this year, with over 600 million blogs online globally.
Here are three practical tips that can help keep your visibility online in the somewhat saturated world of blogging.
Identify your audience
One of the most common pitfalls marketers often encounter is preaching to the wrong crowd. The first thing you have to understand when creating a blog for better online traffic and online presence is that it's important to identify the right audience so you can plan your content accordingly.
Building the right audience by addressing current concerns such as the COVID-19 pandemic and the new normal way of life can strengthen your relationships with them and eventually create conversions. Online communities are born out of relevant blogs that talk about important issues, so you might want to go in that direction as well by collecting information about them like contact details and subscription offers.
However, you may not want to be too pushy with data gathering because you only want to sign-up individuals who are truly interested in what you have to offer. These followers will make up your main audience, which can then help you determine who your lookalike audiences are to pursue in the future.
Focus on content
While on the subject of updating your content regularly, apply more marketing strategies to your blog such as paid ads, SEO, and moment marketing (which is perfect during this new normal phase we’re all in).
It will cost you to keep your ad campaigns running, but you can expect good returns with the right strategy and content. If you are short on budget, there are also free types of content marketing, but you really need to commit to it for best results. Brush up on how Google uses keywords and user search intent to come up with the right topics for your blog. Organize your blog by topic to highlight your brand’s strong points more effectively.
For example, if you are running a brick and mortar diner, discuss new normal solutions and how you have integrated a delivery service for your business to give your customers more convenient options. Create a category for health benefits to emphasize how you offer dishes that promote wellness or lower calories for weight loss. People like to learn about things they are really interested in, and blogging can help you command their attention with useful content.
Every individual who takes the time to visit your blog is already interested in what you have to offer, so you better make sure that you regularly update your content in an engaging way that educates them about your brand, products, and how you can help them. You can achieve this by addressing their pain points and offering solutions using your services or products, then sharing relevant thoughts and topics along the way.
One of blogging’s best benefits is how it allows you to connect with your target audience and helping them understand what it is exactly that you want to tell them—in a style that is uniquely you.