HOW TO CREATE A COMPELLING PERSONALITY ONLINE
Updated: Aug 12
This is an article “How to Create a Compelling Personality Online” by Marc Primo Warren
Creating good content for your readers, from your ‘About Us’ page to your blog articles, is important to establish your online presence and brand. Content gives you and your business character and personality, which makes freelance writing a constant high-need area in marketing.
How do you write a good online profile that’s compelling and interesting? Most high profile writers infuse storytelling techniques that appeal to their readers’ emotions. However, that’s not really all you need. Extensive research, interviews, and the ability to sew together a coherent piece that contains both your keywords and essential information into a concise and easy-to-read story are also necessary.
Here are a few useful tips that can help you make one compelling profile online.
Do some research
Creating a compelling profile online requires a lot of research. If you are doing one for your own, that means immersing and reflecting on your best characteristics so that you can perform an idea web wherein you can select which information you want to share with your readers. Ask yourself what would interest them, how can you help them, and what they can expect from following you. What’s important is that you know your subject better than anyone else so you can filter what you put out online and highlight only the best assets without sounding too much of a hard sell. Provide some good insights that can help your readers and retain their interest in you. Write from a POV of an eager writer who wishes to tell his audience something very important, and explore related references so you can gather usable information for your write up.
Challenge your readers to think
Most people who follow influencer blogs or social media accounts are interested in only one thing-- learning more information. Challenging your readers to think about what they are passionate about such as work, lifestyle, travel, or money can help keep their attention to your article. Don’t just throw open-ended questions out there. Instead, ask them ones that really matter and those that can give you some feedback or comments. One helpful tip though-- don’t write anything that’s too controversial or something that can offend because these will surely turn them off.
Providing relevant examples from which you can derive your questions is a perfect formula to set up a conversation between you and your audience. Plus, you get more insight as to how your readers think and what they really need, so you can adjust how you manage your content moving forward.
Include helpful quotes
Including useful quotes that relate you to your expertise can help make you a thought leader for your followers. Present your ideas in uninterrupted flows that entertain, teach, and bring out your true personality. Putting in some relevant puns and some humor also helps.
You may also quote from other experts, perhaps from those who you consider mentors or experts you look up to and share your own thoughts on how their knowledge quotes affect your own experiences. Quotes also make articles more reliable as it gives readers a more intimate feel of what you are writing about and makes it a fact that you have access to first-hand information.
Making a compelling online profile, whether you are writing for your own or another subject, is easy if you put your heart and mind into it. What’s important is how you determine what insights and elements can really hook them in and help you establish a strong connection. If you have the passion to share the best assets and traits of what or who you are writing about, everything else should be a piece of cake!