OVERHAULING YOUR BRAND RECALL
This is an article “Overhauling Your Brand Recall” by Marc Primo Warren
With social media advertising budgets doubling globally in 2020, brands continue to reinvent themselves to secure a place in consumers minds. Doing the math, if one online user encounters about 1,700 banner ads a month, but only really sees half of them, overhauling your brand recall via content management should be an absolute must.
Providing your target audience with a strong imprint that can influence them to promote and check out your band is a significant factor in creating brand awareness. Elements such as your logo, taglines, and design all contribute to how your ads would create an impact on consumers to the point that they associate you with a specific niche automatically.
In order to stay ahead of the competition, here are a few tips that will help you reinvent your brand continuously.
Be mindful of your branding goals
Going into the social media advertising battle without a concrete mission in mind is like jumping into a waterless pool. Always keep your branding goals in check by clarifying your brand values and messaging to your audiences so they can associate you with the things you really stand for.
Ask yourself what problems you can solve to help your customers and what behavior do your customers share among themselves. Knowing what your goals are helps you in coming up with stronger messages for your target market and the right content that will help them remember your brand and describe it to others.
Pull at your audience’s heart strings
These days, more and more consumers are choosing brands that appeal to their emotions because they know that these brands understand and know how they feel. Keep your content compelling so that it elicits responses from your audience. Practicing empathy with both your marketing strategies and your customer service efforts will go a long way when it comes to strengthening your brand.
Find out your audience’s most pressing concerns and share stories, images, and messages that can create a connection. Always remember that people are influenced by what affects them and if your brand has the power to help others, then making a mark in your industry should be easy enough to accomplish.
Repeat and be consistent
Overhauling your brand doesn’t necessarily mean you’ll have to reinvent yourself. It’s equally important to reiterate your messages to your audiences and remain consistent in how you communicate with them.
If they engage more with static visuals and video on your social media accounts, give them those instead of experimenting with other formats like carousels or GIFs. Be meticulous in designing your content materials when it comes to your brand logo and colors, messaging tone, values, and unique selling points. Being repetitive and consistent makes your brand more memorable while giving your audiences different yet engaging content keeps you on the top of their minds.
Dive into partnerships
Any new company would need help in creating an unforgettable brand. Try to branch out to other companies who share your mission and vision. If your brand is all about travel, try reaching out to more established brands in the luggage industry and try to collaborate with them on your social media campaigns.
Influencers are also a good choice to push your brand further online. Just be sure that you choose the right ambassador with a significant social media following already so he can catapult your brand to more audiences.