This is an article “Your Cheat Sheet To Higher Site Traffic” by Marc Primo Warren
Every marketer’s road to higher site traffic leads toward organic search strategies and best practices to rank on top. Particularly in B2B websites, organic posts account for up to 70% of your entire site’s traffic. However, setting your organic traffic goals may not be enough to achieve the conversions you want for your campaigns.
Getting your first 10,000 visitors on your site within the first three months of your campaign can be daunting, but never impossible. Of course, organic traffic still depends on how broad your reach is and how big your market niche is. Still, there are some easy steps you can follow to boost your organic traffic significantly and rank higher than usual.
Eventually, by doing the following best practices, you can attract more of the right audiences to your site and increase your conversions with cost-efficient strategies that even small businesses can afford.
Optimize for mobile
These days, web pages optimized for mobile use get more traffic than those exclusively designed for desktops. Building site features that make your pages more responsive for mobile users can lead to higher rankings on Google since the platform’s algorithms give higher preference for such features even way back in 2015.
Mobile-friendly sites receive more traffic from online searches by 60%. Without it, you might end up as one of the remaining 55% of online marketers without mobile-friendly e-commerce features in the country that will undoubtedly be left behind.
Speaking of Google’s algorithms, you first consider how important it is to offer a better user experience than your competition. From your website’s mobile proficiency to the content you provide your target audiences, the way you can encourage visitors to dive deeper within your marketing funnel is always crucial if you are eyeing a higher rank organically. Since Google reviews how your visitors behave on your site, you’d want to give them the convenience of using or purchasing items from your landing pages.
Optimize your website’s design and content to make great impressions that tell your visitors it’s worth paying you another visit or even purchasing from your e-commerce sites. Avoid keeping two versions of the same website that caters to desktop and mobile, as duplicating your content can mess up Google’s crawlers and bots and create more advantages for your competition. Instead, try creating websites from WordPress, which can offer you mobile-friendly themes and features.
Choose the most competitive keywords
Everybody knows that picking the wrong, non-performing keywords for your on-page SEO won’t lead to the conversions you want. Online tools such as Ubersuggest can help you determine which ones are being used by your competitors and which keywords you can work on to rank higher.
Once you get the keywords your competitors use to gain better site traffic, pick out those you can use for your content with a lower SEO Difficulty score that can easily rank on search engine results pages (SERPs). To be safe, try looking for keywords with a score of 40 or less, with a search volume of at least 500. This number is the estimated number of online users that enter the exact keywords on search engines monthly, so the higher, the better.
On the left tab of your Ubersuggest dashboard, click on the ‘Top Pages By Traffic’ tab and review which landing pages users visit more from your competitor’s site and which keywords you can use to drive more traffic to your own.
Try building your keywords database by using the platform’s ‘Keyword Ideas’ feature and picking those with a score of 40 or lower but with a volume of at least 200. Even if the search volume is low, you can get 20,000 monthly visits for every 100 unique keywords you use on your content.
Another thing you can do is create an intentional keyword strategy to help you produce more valuable content for your target audiences. ‘Intentional keywords’ are usually longtail keywords that tell users what they can find specifically on your website. You may also showcase your brand within your longtail keyword to help users find what they are looking for faster on search engines.
Building an ‘intentional keyword’ database requires you to find out about your audience’s needs, questions, and how you can communicate your messages effectively via content. For this, you’ll have to consult your marketing funnel and produce content for each of its stages.
List exact informational keywords for your awareness and interest stages and intentional keywords for your desire and action stages. This strategy could rapidly increase your website search visibility based on what your target audience is looking for on search engines concerning your niche.
Promote your content
Lastly, you’d want to promote the quality, keyword-rich, and evergreen content you’ve developed via social media and the magic of backlinking. Posting your content on Facebook can help increase your site visits via shares, while backlinking can establish your brand authority over other reputable sites.
Try to find out what social media users within your niche are talking about, sharing, or engaging. Next, look for potential influencers who can help you and contact them for a possible backlinking collaboration with your brand. A professional yet straightforward direct message usually does the trick, and around 40 letters sent out can create significant traction for your organic traffic.
Similarly, you can also use Ubersuggest’s ‘Keyword Ideas’ report and find out which sites are running on top of Google’s SERPs and their corresponding number of backlinks. To give you a clue of how many backlinks you need to build, the top 10 links on Google’s first page have an average of over 400 backlinks and a domain score of 92. Once you determine which sites can help you increase your organic traffic via backlinks, you can send over some emails for possible collaborations.
It would take a lot of work to get your first 10,000 visitors on your website within a three-month campaign. However, following this cheat sheet while slowly building up your content and optimization while reviewing your performance will provide hints on what next steps you could take to achieve the goal.